Joe Sinkwitz : Speaker of SEO conference 2014
You might know him as Cygnus, or @CygnusSEO, but IRL he's a guy that built an empire over an 11 year interval on the back part Joe Sinkwitz,. Today Joe is watching how hunt is ensuring that content and outreach merchandise offerings remain one step ahead of the masses and evolves as Chief of Revenue.
Title: Blackhats Make The Best Whitehats: Crazy Shit I However See Subject: When one stops testing and observing, the fun ends. While now the products and services I'm responsible for have to be clean Ungagged for the clients we serve, having deep underlying understanding of what might work in the future, and works, is starting to work allows whitehats to embrace blackhat concepts in non-linear ways. Previously I have covered cms hacking, neg Search Engine Optimization, and more; the concepts will be new.
Observing and as soon as one stops testing, the fun ends. Previously I've covered neg SEO cms hacking, and more more; the theories referenced will be fresh.
Joe Sinkwitz, also called Cygnus, has a great post describing how the polarized view of Search Engine Optimization is fairly naive and incorrect in nature. Rather than explaining SEO as black or white, a more exact representation of the Search Engine Optimization market is people who cannot, and those who can think laterally.
A lateral thinking SEO will do what makes sense within the described rules, but will then say to him or herself "I'm in a competitive business" and/or "This isn't an established brand", and then follow up with an extremely significant "What may I do that can set myself apart within a search engine's algorithm?" If you dumb down what a search engine will be to the amount of just one database with one information table, and a couple hundred disciplines, then it's easier to see what's happening. At any given point of time within an algorithm's development (yes, they evolved, get over itaEUR| Variants that are certain are going to be counted more heavily than others, and some that fall into ranges that are particular will be treated as red-flags.